INVITATION TO THE MEDIA
14th September 2015
Presentation of the To Risk or Not to Risk? exhibition at Heureka – the Finnish Science Centre
at 10 a.m. on Friday 2 October 2015.
Venue: Heureka, the Finnish Science Centre, meeting room in Café Einstein, Kuninkaalantie 7, 01300 Vantaa
Programme:
10:00 Welcoming words from Heureka’s director Tapio Koivu
10:10 An introduction to the exhibition from project manager Heidi Rosenström
10:30 Tour of the exhibition
Register by email to heli.ainoa@heureka.fi
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PRESS RELEASE
14.9.2015
Heureka’s new exhibition takes a grip on risk
Opening in the beginning of October, the new To Risk or Not to Risk? exhibition at Heureka challenges visitors to think about and test the ways in which they take risks. Eye-opening and interactive exhibits demonstrate what is meant by “risk”, how people relate to uncertainty, daring and facing risks together.
Every day, we all face minor and major risks in our lives, whether we are aware of them or not. In each risk situation, we make a decision to act in a certain way. What things affect those decisions? How do we face risks alone or together with others? What is the definition of “risk” in the first place? In the exhibition, visitors will see scientific explanations of risk-taking and the mathematics behind probability calculations, as well as learning about risk-taking and risk protection.
For example, visitors can test how well men and women drivers of various ages do in tests measuring safe driving. It is also interesting to experience the effect of alcohol impairment goggles (simulating 1.5 parts per thousand of alcohol blood content, i.e. three times the legal limit for driving) on simple tasks like entering your door code or finding a keyhole. Electric roulette gives people an opportunity to test their own risk appetite.
The exhibition is a joint production with Universcience in Paris and the Pavilion of Knowledge in Lisbon. Study materials and events for the exhibition have received support from the Henry Fordin Säätiö foundation.
In addition to the new To Risk or Not to Risk? exhibition, your ticket gives you admission to the other current exhibitions at Heureka: Children’s Heureka, Heureka Classics, the exhibits Wind in the Bowels, About a Coin, Intelligent City and Under Cover! as well as the planetarium shows.
To Risk or Not to Risk? runs at Heureka from 3 October 2015 to 4 September 2016.
More information:
Heidi Rosenström, Project Manager, tel. +358 (0)40 9015 213, heidi.rosenstrom@heureka.fi
Mikko Myllykoski, Experience Director, tel. +358 (0)40 9015 244, mikko.myllykoski@heureka.fi
Exhibition photos can be found in Heureka’s image bank: http://www.heureka.fi/fi/kuvapankki